The Machine is Us/ing Us

A prolific illustration of web 2.0 in just under 5 minutes, Michael Wesch’s viral video “The Machine is Us/ing Us” is about structured data in a nonlinear, digital world. In this case, the medium is the message. Media is changing as we use it just as the text in the video changes as you read it. In the video he writes, “Who will organize all of this data? We will. You will. We are the web. We are teaching the machine. The machine is us.”