Google representative Matt Cutts advises using 301 redirects to establish a preferred www or non-www domain. URLs such as www.example.com, example.com, www.example.com/index.html, and example.com/home.asp all seem like they point to the same page, but all of them, in fact, could contain unique content. In order to cut down on a search engine cataloging said content more than one time, and therefore diluting search engine results pages (SERPs), you can use 301 redirects, a good internal link structure, xml sitemaps, and set your preferred domain in your Google Webmaster Central account. (more…)

Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO by Jaimie Sirovich, Cristian Darie
Publisher: Wrox (April 16, 2007)
ISBN-10: 0470100923
ISBN-13: 978-0470100929

From url canonicalization to link bait, Professional Search Engine Optimization with PHP hits all the SEO basics a php programmer could need. Billed as a book written for the php developer or tech-savvy marketer, this book attempts to debunk a few myths and protect you from the black arts of black hat seo while offering up a healthy dose of code examples and tool suggestions. (more…)