Many studies have been done on the value of paid versus organic search engine optimization. In September 2006, WebSideStory reported paid search was only a slightly more efficient 3.4% conversion rate for e-commerce when compared to 3.1% for organic. iProspect reported that about 60% of all users click organic versus 40% for paid. OneUpWeb concluded that users are up to six times more likely to click on the first few organic results as they are to choose any of the paid search results. What do all these stats tell us? Simply where to start, not what to rely on.
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